18 September 2018

Group-IB: pirated movies views in Russia hit record highs in 2018

Group-IB, an international company, specialized in preventing cyberattacks, has assessed online piracy market size in Russia in 2017. According to Group-IB experts, the market has grown 21% since 2016 and was estimated at $85 000 000.

Group-IB Anti-Piracy department, specialized in intellectual property protection online, has calculated the number of search queries for «free» movies and TV-shows that reached 10 billion in one year. On average, based on the number of Internet users in Russia (approx. 90 mln), every Internet user watches 110 pirated copies online. Online-pirates shot screen copies of 280 movies in the first 9 months of 2018, which accounted for 80% of all released films in 2018 so far. Almost every film released in 2018 has been pirated and leaked to the web. In 2017, the country’s cinemas showed 477 movies, and 211 of them were pirated, which is 6 times more than a year earlier.

Pirates now are better equipped and use CDNs (content delivery networks), which allow quick video content delivery and significantly lower market entry threshold. Monetization of pirated websites depends on advertising traffic, 75% of which is coming from search engines. The total volume of pirated video traffic in 2017 has increased by 12% and keeps growing.

Andrey Busargin

Andrey Busargin

Brand Protection Director at Group-IB

On average pirates earn $3 per 1000 views. Therefore, an average monthly income of pirated websites owners can reach $10 000. It would cost roughly roughly $240 to create a pirated website, which allows owners to quickly recoup their «business». A pirated website starts paying off after 80,000 views.

Group-IB is one of the leading providers of solutions dedicated to detecting and preventing cyberattacks, identifying online fraud, investigation of high-tech crimes and intellectual property protection, headquartered in Singapore. The company’s threat intelligence and research centers are located in the Middle East (Dubai), the Asia-Pacific (Singapore), Europe (Amsterdam), and Russia (Moscow).

Group-IB’s Threat Intelligence & Attribution system has been named one of the best in class by Gartner, Forrester, and IDC. Group-IB’s Threat Hunting Framework (earlier known as TDS) intended for the proactive search and the protection against complex and previously unknown cyberthreats has been recognized as one of the leaders in Network Detection and Response by the leading European analyst agency KuppingerCole Analysts AG, while Group-IB itself has been recognized as a Product Leader and Innovation Leader. Gartner identified Group-IB as a Representative Vendor in Online Fraud Detection for its Fraud Hunting Platform. In addition, Group-IB was granted Frost & Sullivan’s Innovation Excellence award for its Digital Risk Protection (DRP), an Al-driven platform for identifying and mitigating digital risks and counteracting brand impersonation attacks with the company’s patented technologies at its core.

Group-IB’s technological leadership and R&D capabilities are built on the company’s 18 years of hands-on experience in cybercrime investigations worldwide and 70,000 hours of cybersecurity incident response accumulated in our leading forensic laboratory, high-tech crime investigations department, and round-the-clock CERT-GIB. Group-IB is a partner of Europol and has been recommended by the OSCE as a cybersecurity solutions provider.

Group-IB’s experience in threat hunting and cyber intelligence has been fused into an ecosystem of highly sophisticated software and hardware solutions designed to monitor, identify, and prevent cyberattacks. Group-IB’s mission is to fight high-tech crime while protecting our clients in cyberspace and helping them achieve their goals. To do so, we analyze cyber threats, develop our infrastructure to monitor them, respond to incidents, investigate complex high-tech crimes, and design unique technologies, solutions, and services to counteract adversaries.

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