Product Marketing Manager

ABOUT GROUP-IB:

Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity

technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company’s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.

Group-IB’s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.

Each of us can help make the world a safer place. Join us!

As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You’ll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.

You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.

Market Insights:

• Conduct competitive analysis and market trend analysis to identify key opportunities.
• Synthesize market insights into actionable recommendations for Product Management.
• Collaborate with Product Management on customer research and product performance analysis.
• Maintain and present validated research documentation and strategic insights to leadership.

GTM Strategy & Planning:

• Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
• Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
• Establish, maintain, and align marketing and sales channel strategies to drive demand.
• Own the creation and approval process of the GTM strategy & plan, ensuring alignment with Marketing & Sales leadership.

GTM Execution & Enablement:

• Develop sales enablement materials, including commercial decks and training content.
• Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
• Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
• Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.

Product Launch & Performance Review:

• Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
• Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
• Collect post-launch feedback and adjust GTM strategies accordingly.
• Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.

Scaling & Advocacy:

• Oversee the thought leadership strategy, including speaking engagements and content development.
• Support customer advocacy programs to generate testimonials and case studies.
• Work with Marketing to refine campaign strategies based on performance analytics.
• Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.

• Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
• Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
• Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
• Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
• Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
• Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
• A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
• Fluent in English (written and spoken) is essential.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Experience in demand generation, growth marketing, or digital campaign optimization

OUR WORK ENVIRONMENT & CULTURE:

• At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you’re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
• Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You’ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
• We take pride in our multicultural, values-driven culture—where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB’s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.