Market Insight

Analysis of the counterfeit goods market infringing on sports brands

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Threats involving cyber and digital fraud become the key dangers for any company moving its business to e‑commerce. Mass migration of counterfeit sellers to online platforms takes the problem of online brand security in the sportswear industry to a new level.

Both official distributors and counterfeiters increase the share of online sales, which means that fraudsters can easily mislead shoppers by infringing on established brands. To protect its customers and reputation, sportswear manufacturers and distributors must choose more effective online brand protection strategies.

What can be found in the whitepaper?

  • Group-IB Brand Protection study into the counterfeit goods and online fraud market in the context of sports brands.
  • Recommendations on how to counter current counterfeit distribution patterns.
  • New challenges for online retailers.

The study also reveals the categories of the most counterfeited sporting goods, manufacturer categories whose products are faked, and pricing strategies within the counterfeit goods market.

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