Webinar
  • 3 March 2020
  • Duration: 40 min
Sporting Goods Maraphon: Official Brands vs. Counterfeiters

The sportswear industry is developing rapidly, which attracts countless counterfeiters who attempt to make money by selling fake products advertised as ones manufactured by genuine sportswear brands. Moreover, many companies are becoming more and more digital and increasing their share of online sales. These two factors give fraudsters ample opportunities to enter the market and mislead shoppers by infringing on established brands.

Experts at Group-IB's Brand Protection department will highlight the following topics during the webinar:

  • Segment "sneakers" lead in the number of fakes
  • The number of counterfeit purchases made on Russian marketplaces is three times lower than on international websites
  • The psychological price of products can be one third less than the actual price
  • The ratio of fraudulent compared to official resources is 77% vs. 23%

Questions?
Contact us +65 3159–3798 or webinar@group-ib.com

Questions?
Contact us +65 3159–3798 or webinar@group-ib.com

Presenters

Anton Dolgalev

Head of Brand Protection analyst team

Igor Stolyarov

Head of international business development, Brand Protection

Group-IB is one of the leading providers of solutions aimed at detection and prevention of cyberattacks, online fraud, and IP protection. Group-IB Threat Intelligence system was named one of the best in class by Gartner, Forrester, and IDC.

Group-IB’s technological leadership is built on company’s 16 years of experience in cybercrime investigations all over the world and 60 000 hours of incident response accumulated in the largest forensic laboratory and a 24/7 CERT-GIB.

Group-IB is a partner of INTERPOL, Europol, and a cybersecurity solutions provider, recommended by SWIFT and OSCE. Group-IB is a member of the World Economic Forum.

Learn more

Report an incident

24/7 Incident Response Assistance +65 3159-4398

Thank you for the inquiry! We will contact you soon.
Cookies

We use cookies on the website to make your browser experience more personal, convenient and secure. You may block or manage the use of cookies, however, in some cases they’re essential to make this site work properly. Learn more about cookies in Group-IB Privacy And Cookies Policy.

 
All you need to know to #StayCyberSafe