- 3 March 2020
- Duration: 40 min
The sportswear industry is developing rapidly, which attracts countless counterfeiters who attempt to make money by selling fake products advertised as ones manufactured by genuine sportswear brands. Moreover, many companies are becoming more and more digital and increasing their share of online sales. These two factors give fraudsters ample opportunities to enter the market and mislead shoppers by infringing on established brands.
Experts at Group-IB's Brand Protection department will highlight the following topics during the webinar:
- Segment "sneakers" lead in the number of fakes
- The number of counterfeit purchases made on Russian marketplaces is three times lower than on international websites
- The psychological price of products can be one third less than the actual price
- The ratio of fraudulent compared to official resources is 77% vs. 23%
Head of Brand Protection analyst team
Head of international business development, Brand Protection
Group-IB is one of the leading providers of solutions aimed at detection and prevention of cyberattacks, online fraud, and IP protection. Group-IB Threat Intelligence system was named one of the best in class by Gartner, Forrester, and IDC.
Group-IB’s technological leadership is built on the company’s 17 years of experience in cybercrime investigations worldwide and 60,000 hours of incident response accumulated in our leading forensic laboratory and 24/7 CERT-GIB.
Group-IB is a partner of INTERPOL, Europol, and a cybersecurity solutions provider, recommended by SWIFT and OSCE. Group-IB is a member of the World Economic Forum.Learn more