Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust.

Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective.

From the webinar you will also learn about:

• Fighting against counterfeiting and cyber-attacks on brands’ reputation;
• Leveraging technology to combat online brand infringements;
• Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.