Webinar
  • Date: August, 16 2018
  • Duration: 60min

 

Three Steps for Building a Successful Brand Protection Strategy

Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust.

Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective.

From the webinar you will also learn about:

  • Fighting against counterfeiting and cyber-attacks on brands’ reputation;
  • Leveraging technology to combat online brand infringements;
  • Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.

Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust.

Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective.

From the webinar you will also learn about:

  • Fighting against counterfeiting and cyber-attacks on brands’ reputation;
  • Leveraging technology to combat online brand infringements;
  • Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.

Questions?
Contact us +65 3159–3798 or webinar@group-ib.com

Thank you.
You will receive a link to the webinar record on your email shortly.

Questions?
Contact us +65 3159–3798 or webinar@group-ib.com

Presenters

Igor Stolyarov

Igor Stolyarov

Head of Global Development, Brand Protection

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24/7 Incident Response Assistance +65 3159-4398

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