Webinar
  • Date: August, 16 2018
  • Duration: 60min

 

Three Steps for Building a Successful Brand Protection Strategy

Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust.

Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective.

From the webinar you will also learn about:

  • Fighting against counterfeiting and cyber-attacks on brands’ reputation;
  • Leveraging technology to combat online brand infringements;
  • Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.

Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust.

Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective.

From the webinar you will also learn about:

  • Fighting against counterfeiting and cyber-attacks on brands’ reputation;
  • Leveraging technology to combat online brand infringements;
  • Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.

Questions?
Contact us +7 (495) 984 33 64 or webinar@group-ib.com

Please fill in a form below, and we will send the webinar recording after processing your information.

We reserve the right to refuse some requests. The materials are sent only to valid corporate addresses. Please make sure to fill in all fields correctly.

Thanks!

We will contact you shortly.

Questions?
Contact us +7 (495) 984 33 64 or webinar@group-ib.com

Presenters

Igor Stolyarov

Igor Stolyarov

Head of Global Development, Brand Protection

Report an incident

24/7 Incident Response Assistance +7 495 984-33-64

Thank you!
We will contact you soon.