16 November 2017

One of the most popular global cartoons gets Group-IB Brand Protection

Group-IB, one of the global leaders in providing high-grade Threat Intelligence and best in class anti-fraud solutions vendor, has been protecting the brand of the Masha and the Bear animated series against the distribution of illegal products on the Internet. The cartoon’s YouTube channel is consistently ranked among the top five most popular in the world, while one copy of the video “Recipe For Disaster” has received over 2.5 billion views on YouTube, making it the site’s seventh most viewed video of all time. During the first 3 months of cooperation, Group-IB has blocked online sales of products to the value of $67,000.

In 2016, the sale of goods under animated brands brought $118 billion to their creators all over the world. According to Bloomberg, in 2015, revenue from the sale of goods under the Masha and the Bear trademark was $240 million. According to Dmitriy Loveyko, the series’ producer, this was over 60% of the company’s revenue.

We select partners to manufacture products under our name very carefully, control the quality of branded products and do not cooperate with producers of low-quality goods. But as the popularity of our characters grows, the problem of counterfeit distribution is becoming increasingly pressing. By working with Group-IB, we are expecting to considerably reduce illegal online sales and redirect the traffic to the official stores.

Dmitriy Loveyko

Dmitriy Loveyko

Producer

During 3 months of cooperation, Group-IB specialists have detected over 100 online stores and several thousand advertisements offering goods under the Masha and the Bear brand, including toys, clothes, shoes, stationery, backpacks, life-size puppets, and puzzles. A quarter of these advertisements are offering wholesale supplies.

In order to solve the counterfeit distribution problem, Group-IB uses its proprietary Brand Protection system, which automatically detects websites offering products under the Masha and the Bear brand in real time and identifies illegal sales on the basis of preset criteria and machine learning technology. The system tracks violations, classifies them depending on potential economic damage and allows eliminating them quickly. Due to well-established interaction with major Russian and global trading platforms, the advertisements are blocked semi-automatically. In 3 months, Group-IB has managed to block 97% of illegal offers identified through the pre-trial process.

The principal risk behind counterfeit products is the low quality of goods, which may adversely affect the health of children and their parents. Unfortunately, reputational losses in such cases are suffered by brand owners. That is why it is very important to protect customers against illegal sellers and prevent the distribution of counterfeit goods. And modern technologies allow us to do that very effectively.

Andrey Busargin

Andrey Busargin

Director of Brand Protection in Group-IB

Group-IB is one of the leading providers of solutions dedicated to detecting and preventing cyberattacks, identifying online fraud, investigation of high-tech crimes and intellectual property protection, headquartered in Singapore. The company’s threat intelligence and research centers are located in the Middle East (Dubai), the Asia-Pacific (Singapore), Europe (Amsterdam), and Russia (Moscow).

Group-IB’s Threat Intelligence & Attribution system has been named one of the best in class by Gartner, Forrester, and IDC. Group-IB’s Threat Hunting Framework (earlier known as TDS) intended for the proactive search and the protection against complex and previously unknown cyberthreats has been recognized as one of the leaders in Network Detection and Response by the leading European analyst agency KuppingerCole Analysts AG, while Group-IB itself has been recognized as a Product Leader and Innovation Leader. Gartner identified Group-IB as a Representative Vendor in Online Fraud Detection for its Fraud Hunting Platform. In addition, Group-IB was granted Frost & Sullivan’s Innovation Excellence award for its Digital Risk Protection (DRP), an Al-driven platform for identifying and mitigating digital risks and counteracting brand impersonation attacks with the company’s patented technologies at its core.

Group-IB’s technological leadership and R&D capabilities are built on the company’s 18 years of hands-on experience in cybercrime investigations worldwide and 70,000 hours of cybersecurity incident response accumulated in our leading forensic laboratory, high-tech crime investigations department, and round-the-clock CERT-GIB. Group-IB is a partner of Europol.

Group-IB’s experience in threat hunting and cyber intelligence has been fused into an ecosystem of highly sophisticated software and hardware solutions designed to monitor, identify, and prevent cyberattacks. Group-IB’s mission is to fight high-tech crime while protecting our clients in cyberspace and helping them achieve their goals. To do so, we analyze cyber threats, develop our infrastructure to monitor them, respond to incidents, investigate complex high-tech crimes, and design unique technologies, solutions, and services to counteract adversaries.

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