Protection against personal brand abuse online
Over $50 000
was made by a threat actor who used a top manager’s personal brand
11 fake accounts
per one political figure exist online on average
43% of media figures
become subjects of fake social media accounts
Why personal brands must be protected
Community recognition
A personal brand is formed when someone’s popularity as a result of their activities increases within their professional community or extends to an even wider circle.
Solid image
A personal brand’s key characteristics are its reputation and popularity. It is important that the reputation remain untarnished when a personal brand is being developed and when its reach is increasing. Being widely known in an unfavorable light may harm (and in some cases even wipe out) a reputation that took years to build.
Association with business projects
The personal images of top managers, media figures, and famous entrepreneurs become part of their visual identity and the reputation of their businesses. Threat actors abusing famous people’s images for fraud or deception purposes undermines the success of both the individuals in question and their business projects.
What online threats we protect personal brands against
How we protect our customers’ personal brands
1. Monitoring
We conduct 24/7 monitoring of online resources.
2. Data analysis
We detect instances of personal brand abuse.
3. Elimination of violations
We block fraudulent resources and remove instances of personal brand abuse.
4. Response strategy
We evaluate the risks that every threat entails and prioritize response activities.
What our customers say about us
Helena Temnikova
lenatemnikovaofficial
Thank you to Group-IB @group_ib for instantly joining in to fight pirates.
Larisa Guzeeva
_larisa_guzeeva_
I want to dedicate my first post to these stars! These geniuses did the impossible: they helped recover my Instagram account after fraudsters demanded a ransom for me to regain control of it. In such cases, always hire professionals who are experts in protecting brands online! My choice was @group_ib team.
Black Star
blackstarofficial
To effectively counter fraudulent activity, Black Star regularly works with Group_ib, our official partner in the cybersecurity field.
Personal brand protection. Evelina Khromchenko’s story
Internet and social media: Risks for celebrities
I do not want trusting individuals to be conned, especially by criminals who use my name in bad faith. I watched an interview about cybercrime investigations carried out by Ilya Sachkov’s team in respected media outlets. I received positive recommendations about the company so I reached out to Group-IB and was offered immediate help and a quick solution to my problem.
Evelina Khromchenko