Group-IB Brand Protection

Protection against personal brand abuse online

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Over $50 000

was made by a threat actor who used a top manager’s personal brand

11 fake accounts

per one political figure exist online on average

43% of media figures

become subjects of fake social media accounts

Why personal brands must be protected

Community recognition

A personal brand is formed when someone’s popularity as a result of their activities increases within their professional community or extends to an even wider circle.

Solid image

A personal brand’s key characteristics are its reputation and popularity. It is important that the reputation remain untarnished when a personal brand is being developed and when its reach is increasing. Being widely known in an unfavorable light may harm (and in some cases even wipe out) a reputation that took years to build.

Association with business projects

The personal images of top managers, media figures, and famous entrepreneurs become part of their visual identity and the reputation of their businesses. Threat actors abusing famous people’s images for fraud or deception purposes undermines the success of both the individuals in question and their business projects.

What online threats we protect personal brands against

Unauthorized use of names and images
Distribution of personal data or false information
Illicit sale of goods and services using the name of a public figure
Advertising of questionable goods and services using the name of a famous individual
Fake social media accounts
Fake partnership with a famous person

How we protect our customers’ personal brands

1. Monitoring

We conduct 24/7 monitoring of online resources.

2. Data analysis

We detect instances of personal brand abuse.

3. Elimination of violations

We block fraudulent resources and remove instances of personal brand abuse.

4. Response strategy

We evaluate the risks that every threat entails and prioritize response activities.

What our customers say about us

Helena Temnikova


lenatemnikovaofficial

Thank you to Group-IB @group_ib for instantly joining in to fight pirates.

Larisa Guzeeva


_larisa_guzeeva_

I want to dedicate my first post to these stars! These geniuses did the impossible: they helped recover my Instagram account after fraudsters demanded a ransom for me to regain control of it. In such cases, always hire professionals who are experts in protecting brands online! My choice was @group_ib team.

Black Star


blackstarofficial

To effectively counter fraudulent activity, Black Star regularly works with Group_ib, our official partner in the cybersecurity field.

SUCCESS STORY

Personal brand protection. Evelina Khromchenko’s story

Internet and social media: Risks for celebrities

I do not want trusting individuals to be conned, especially by criminals who use my name in bad faith. I watched an interview about cybercrime investigations carried out by Ilya Sachkov’s team in respected media outlets. I received positive recommendations about the company so I reached out to Group-IB and was offered immediate help and a quick solution to my problem.

Evelina Khromchenko

Send a request for personal brand protection

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