Retail

A flood of counterfeits in the market threatens your brand equity, destroying premium perceptions, reducing the market share and causing loss of current and potential customers.

$215 mln

was a record worth of counterfeit goods – including Swiss watches, jewelry, apparel and handbags – that were seized in Russia in 2016


80%

of the fur segment in Russia are counterfeit goods; only around 200,000 items are distributed officially

100 000+

requests related to purchases of replica watches from top brands are registered in the Yandex search engine each month


40%

of footwear on the Russian market are smuggled or counterfeit

Brand Protection Case

PROBLEM

The Bosco Group, a major Russian distributor of luxury brands and its own brand of sportswear faced large-scale sales of counterfeit products misusing Bosco brand image on hundreds of online platforms.

CHALLENGE

The online market had been flooded with fake goods, which could have diminished the premium brand value of Bosco.

Our Solution

CERT-GIB performed a series of actions that helped promptly block all online platforms that distributed counterfeit goods.
 

Intelligence-driven brand protection

Obtain objective analysis of cyber-threats targeting your trademark and action plan to eliminate them – for free.
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