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Perfumes and cosmetics

Fake goods flooding online marketplaces weaken your brand’s image and destroy premium perceptions, which results in decreased market share and loss of current and potential customers.

20%

is the share of illegal products on the Russian market of perfume and cosmetics


1/3

of all cosmetics purchased online is fake

60%

of cosmetics sold online are counterfeit
 


50%

of fake goods are manufactured in China, about one third are sourced from Hong Kong

Brand Protection Case

PROBLEM

A criminal group, acting since 2015, creates clones of official websites of Russian manufacturers and suppliers with replaced contact details. After a fraudulent website is created, criminals try to attract users to the fraudulent resource using spam mailouts and targeted announcements on the Internet. Criminals make website visitors pay for a fake goods supply and immediately disappear.

CHALLENGE

Fraudsters abusing well-known brands mislead clients from official resources and cause significant damage to companies making them apologize to customers.

 

 
 

Our Solution

In addition to standard fraud monitoring and blockage services, CERT-GIB has competencies to identify owners of illegitimate resources, and in some cases block not only websites but also phone numbers and emails used to commit fraud.

Intelligence-driven brand protection

Obtain objective analysis of cyber-threats targeting your trademark and action plan to eliminate them – for free.
 
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