Electronics (gadgets)

Counterfeit electronic products not only affect producers of genuine items, but also expose consumers to health and safety dangers. Legitimate companies that operate in this highly competitive industry are especially vulnerable to any reputational risks.

40+ mln

items of counterfeit gadgets were seized in Russia in Q1 2016


100

fraudulent websites selling branded electronic products are created monthly

90%

of chargers and Lightning cables being sold on Amazon.com under the guise of official Apple products are fake


65%

of online resources selling consumer electronics distribute counterfeit products

Brand Protection Case

PROBLEM

M.video, the largest Russian consumer electronic retail chain, faced the problem of shoplifting – a community of “shoplifters”, store thieves, was detected to be discussing effective methods of bypassing company' security services and systems to steal merchandise from stores.

CHALLENGE

M.video was suffering significant financial and reputational losses.

Our SOLUTION

Due to own innovation monitoring technology, CERT GIB detected and blocked all topics related to stealing from M.video on hacker forums. This activity significantly reduced the volume of theft from the client’s stores.

Intelligence-driven brand protection

Obtain objective analysis of cyber-threats targeting your trademark and action plan to eliminate them – for free.
1.

LEAVE YOUR CONTACT DETAILS

2.

FILL IN A TREAT MAP

3.

OBTAIN THREAT ANALYSIS REPORT

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