Protection against online brand abuse
Group-IB Brand Protection combats against online brand abuse and Internet fraud. The system quickly detects violations and blocks resources that cause reputational and financial damage to your brand.
Why consider online brand protection?
How Internet fraudsters operate
1. Fraudulent websites, fake websites, phishing
Fraudsters create websites that use logos, company colors and company name or copy the entire official company website. The tricked customers make payments and provide confidential data. Domain names, used for the registration, often contain the brand name.
On behalf of the brand, fraudsters arrange raffles, request bank card details, arrange payment, and distribute malware.
2. False partnership
Criminals use logos, trademarks and names of well-known companies on their resources to inspire confidence. They list these companies as their customers or partners, promote their goods or services and cite their support. This scheme poses a serious reputational risk, not only an infringement of the right to trademark.
Fraud victims and customers that have received the low-quality goods lose confidence in the brand. They file complaints and give negative brand reviews.
3. Fake mobile apps
Every day several thousand mobile applications appear worldwide. To attract audiences to their applications, fraudsters use company logos and brand names or create a complete imitation of official applications and place them in official and unofficial stores.
Fraudulent apps often distribute disguised malware. As a result, users get a negative brand experience and risk losing their data and money.
4. Unauthorized advertising
Fraudsters or competitors use brands in advertising campaigns to redirect traffic to their websites. Ads can be targeted based on the device or geographic location. After entering your brand name in the search box, a user sees contextual advertisements mentioning your company and goes to a third-party resource.
Fraudster and competitors’ websites drive customers away from your official website.
5. Fake social media accounts and groups
Fraudsters create social media groups using your brand name, logo and corporate identity. Their goals vary: adverse publicity, collection and subsequent resale of user data, promotion of phishing resources or sale of counterfeit goods. In addition, fraudsters can use fake accounts of company representatives to trick the company’s employees or clients into providing confidential information.
Clients get negative brand experience. Criminals use sensitive data provided by employees to carry out a targeted attack.
How Group-IB Brand Protection works
The system monitors millions of resources 24/7: a database with billions of domain names, unofficial app stores, targeted contextual advertising and all popular social media.
The system uses machine learning and the specified criteria to detect violations related to brand abuse automatically. To make sure the legitimate resources are not blocked, the analysts double-check some of the pages.
Elimination of violations
85% of violations are eliminated using a wide range of pre-trial measures. Phishing, malicious resources and fraudulent websites are blocked at the request from Group-IB on a priority basis. In addition, we are ready to conduct an investigation and provide comprehensive legal support.
Cases of protection against online fraud
Brand Protection for TUTU.ru
Criminals created websites leveraging TUTU.ru brand to mislead visitors and steal money from them.
Such fraudulent activity can result in loss of potential customers and company’s reputation.
CERT-GIB specialists provide 24/7 online monitoring in order to detect sources violating intellectual property rights of TUTU.ru and promptly block them.
Brand Protection for Ingosstrakh
In 2015, unscrupulous insurance brokers started actively advertising their services using the Ingosstrakh Insurance Company’s brand.
Advertisements, which used "Ingosstrakh" brand, led users to websites of companies offering services that did not comply with terms agreed upon by the company. This caused reputation and financial damage to Ingosstrakh.
CERT-GIB monitored all advertisements using the company's brand; the announcements were edited or blocked. The same measures were applied to websites of brokers who offered these non-compliant services.