Online brand protection

Today, a brand or a trademark has ceased to simply be an identifying attribute of the company name and design elements of the logo. Nowadays, a brand is the image and reputation of a company, a product, or a service in the eyes of its clients, partners, and the general public. To protect your brand means to protect your image and reputation.

Group-IB’s attorneys employ the following methods related to online brand protection:

• Pre-trial conflict settlement procedure. Practice shows that most disputes can be resolved through negotiations with the suspected infringer of your interests. Often the very fact of infringement may not be evident to the offender, due to, for instance, ignorance of the rule of law. After receiving a well-grounded claim and reviewing the submitted information, the infringer will often cease their unlawful activities.
• Representing the client’s interests in civil proceedings. The civil law of the Russian Federation stipulates the liability for unauthorized trademark use (Article 1515 of the Civil Code of the Russian Federation), including compensation of up to five million rubles.
• Representing the client’s interests in criminal proceedings. Article 180 of the Criminal Code of the Russian Federation stipulates the liability for unauthorized trademark use if the act is continual or is the cause of significant damages.

Group-IB’s attorneys perform the following range of services related to online brand protection:

• Consulting on the trademark violation;
• Providing legal support in obtaining all the necessary documentation to confirm trademark violation;
• Representing the client’s interests during the pre-trial settlement, and participating in negotiations with the party potentially in violation of the client’s rights and interests;
• Representing the client’s interests in civil proceedings;
• Representing the client’s interests in criminal proceedings.

Online brand protection

As a result of this service, infringement on the rights of the client will be suppressed and the party guilty of unlawful trademark use will be prosecuted. Intervention by Group-IB’s legal department specialists will not only minimize financial and reputational risks, but also make restitution possible.

Online brand protection

In providing this service, our experts use an individualized approach with the goal of bringing the criminal to justice and compensating damages. As a result of online brand protection with the participation of Group-IB’s attorneys, the client receives:

• Qualified protection of your interests. Having daily practice in responding to online incidents has allowed Group-IB’s legal department to gain valuable experience in the regulatory matters of unlawful online trademark use. The combination of theoretical knowledge and practical skills ensures a highly-qualified solution to the legal issues of our clients.
• Properly executed documentation. The collected documentation package is compiled in accordance with the applicable laws, guaranteeing that the provided information will be reviewed and approved by the law enforcement and judiciary authorities.
• The restoration of justice and reputation. Such resolution procedures allow bringing to justice those responsible for unlawful trademark use, and, consequently, restoring justice and reputation in the eyes of your partners and clients.
• The ability to seek restitution. Compensating the damages resulting from unlawful trademark use is only possible with legally competent support. The ultimate goal of this service is to minimize the company’s damage resulting from the actions of criminals, and restitute it.